Denver Zoo Branding

Denver Zoo needed a graphic system that could be easily translated to a variety of marketing materials that was playful enough to excite kids but was grown-up enough to demonstrate the zoo’s commitment to sustainability and education. Thus, I created this lively, fun design system to portray the energetic, always changing, always exciting, kid-and-adult-friendly nature of Denver Zoo. The design palette includes bright colors inspired by nature, beautiful photography, organic shapes, textures derived from animal patterns and simple, clean animal icons.

Work created while at Cactus Denver.